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| 9001 Stockdale Highway | Bakersfield, CA | 93311-1099 | (661) 664-2011 |
MGMT 345 (Small Business)Instructor: David Olson, Ph.D.
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The Course Outline
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TEXT
Course Objectives
This course is designed to facilitate the acquisition of knowledge and skills needed to manage an on-going small business. The focus is on owner/manager decision-making through the analysis of small business cases. Topics covered include ownership, personal selling, advertising, sales promotion, financial analysis, record keeping, personnel management, and the like.
(proposed changes- Randell Barker as guest speaker in buying existing business, go to 5 cases total, give IO min break)
GRADING:
| Midterm Exam: | 20 points | |
| Final Exam: | 20 points | |
| Homework and Participation | : 30 points | |
| Business Audit / Analysis: | 30 points | |
| TOTAL | 100 points |
Final grades will be determined by the following scale:
| A: 90% or above | B: 80%-90% | C: 70%-80% | D: 60%-70% |
There may be some opportunities to earn extra credit points.
SCHEDULE (subject to adjustments)
| Tue 15 Sep: | Introduction | |
| Thu 17 Sep: | Ch 1 Small Business Management: A Planning Approach | |
| Internet course and assignment - Johanna Alexander (x3256) | ||
| Tue 22 Sep: | Ch 2 Legal Form of Ownership | Form teams |
| VMG Products | ||
| Thu 24 Sep: | Bill Descary(City Treasurer) 326-3032, | |
| ?David Lymon(Economic and Community Development) 326-3765 | ||
| Tue 29 Sep: | Ch 3 Business Ownership Options | Stitch Craft |
| Thu 01 Oct: | Ch 4 Legal Environment & Social Responsibility | Ben & Jerry's |
| Guest(Jim Burke, Jim Burke Ford 328-3623) | ||
| Tue 06 Oct: | Field Study Day | |
| Thu 08 Oct: | Ch 5 The Business Plan | Power Up Computer |
| Guest(Ted Thiessen, SCORE 589-8464) | ||
| Tue 13 Oct: | Ch 6 Introduction and Strategy Formulation | Hue-Man Bookstore |
| Thu 15 Oct: | Ch 7 The Marketing Function | ScrubaDub Auto Wash |
| Jim Windes (State Farm) 588-1001 | ||
| Tue 20 Oct: | Update Report Meeting, Midterm | |
| Thu 22 Oct: | Ch 8 Location and Layout | Mom's Kids |
| Mike Russo (Russo's Books) 665-4686 | ||
| Tue 27 Oct: | Ch 9 The Product/Operations Function | Douglas Electrical |
| Scott Ziemann (Truxtun Radiology) 325-6800 | ||
| Thu 29 Oct: | Ch 11 The Financing Function | Swisshelm Clothing |
| Leslie Lang-Lopez (Mid State Development Corp) 322-4241 | ||
| Tue 03 Nov: | Ch 11 The Personnel Function | Gibson Mortuary |
| Thu 05 Nov: | Ch 12 The Accounting Function | WJP Partners |
| ??? Jim Bock (Daniels, Phillips, Bock) 834-7411 | ||
| Tue 10 Nov: | Ch 13 Financial Analysis and Taxation, | Twining Lumber |
| Thu 12 Nov: | Team Report Update | |
| Tue 17 Nov: | Ch 14 Controlling Assets, Risk & Computer Applic | Franklin Motors |
| Thu 19 Nov: | Presentations | |
| Tue 24 Nov: | No Class today - Holiday(Wednesday schedule) | |
| Tue 01 Dec: | Final Exam(5:00-7:30 pm) |
REQUIREMENTS
MIDTERM EXAM
The midterm exam may cover any of the material taken from the texts or anything we have done in the class up to the date of the exam.
FINAL EXAM
The final exam may cover any of the material taken from the texts or anything we have done in the class since the date of the midterm.
HOMEWORK AND PARTICIPATION:
Your homework and participation score will be based on your attendance and participation in class and on your work on various cases and other assignments as conducted in conjunction with the course. Therefore, top scores will require excellence and commitment.
BUSINESS AUDIT / ANALYSIS:
Service learning is a methodology that combines service to the community with academic and practical discovery for the student. With this methodology in mind, each student, or team of two students, will be responsible for working with a local small business owner in the task of analyzing their business. Contacts for the business plan can be made on your own, with my assistance, or through the Small Business Development Center (322-5881). In any case, I must approve your choice. You will work with your client to develop an analysis of their business and a plan for its future success. You will provide a copy of your report to your client and another to me. In addition, you will be asked to make a presentation of your analysis to the class (and your client, should they choose to attend).
-All work must be typed and double-spaced with normal margins and fonts unless otherwise specified.
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