Located in the southern San Joaquin Valley, California State University, Bakersfield is home to the Roadrunners — moving forward at lightning speed and championing intellectual progress. CSUB continuously rises in national rankings for its economic value and its focus on student success.
It's a place of new beginnings. Students step onto a campus of opportunity to transform their lives through unique experiences. CSUB students are brilliant and increasingly diverse — with the majority of graduates remaining in the Valley to solve our region's complex challenges.
Our Roadrunner community chose our brand pillars through a series of focus groups. These qualities are an authentic representation of our brand. They provide a guide for the content you develop about the university. When creating content, bring these brand pillars to life.
Brand Pillars
Community engaged
CSUB is synonymous with community. We are a community of Roadrunners — a family with a shared goal to transform lives through a world-class education. At CSUB, community means tight-knit relationships, connections with faculty, mentorship with alumni and students, and a commitment to solving our region's most complex challenges through innovative research.
Diverse
Diverse is often used as a descriptor, but at CSUB, it means action. It's a commitment to our increasingly diverse students, who come from all racial and ethnic backgrounds, religions, genders, sexual orientations, socioeconomic backgrounds and abilities. It's a commitment to social justice and equity. It also means we foster diversity of thought. At CSUB, we can have intellectual debates and remain respectful — the university is a beacon of our society's progress.
Unique student experience
CSUB has all the trimmings of a large institution with the benefits of a small community. Student life is vibrant and `Runner pride is rampant. Students advance their academic growth through small class sizes, co-curricular activities and research opportunities. And they make friendships that last a lifetime. It's a world-class experience in the heart of California.
Beginnings
Students call CSUB a place of beginnings. They step onto campus knowing this is the start of something transformative. At CSUB, first-generation college students are trailblazers, changing the trajectory of their families' futures forever. Students from all backgrounds expand their horizons and launch their careers. And when they graduate, they join an esteemed group of approximately 60,000 alumni who succeed in every industry imaginable.
Opportunity
CSUB is the only four-year public institution within nearly 100 miles. It is Kern County's and Antelope Valley's primary university, offering educational opportunities in a region with historically low educational attainment. With the majority of our graduates staying in Kern County after graduation, CSUB is transforming the entire region.
Growth
There's no doubt about it — CSUB is a university on the rise. Its first half-century was only the foundation. Our region is lush with green agriculture that feeds the world, rich with cultural diversity and humming with opportunity for innovation and growth. Nestled on donated agricultural land, the university rose into a world-class institution where students grow into the next generation of leaders.