Official Name
The official name of the university is California State University, Bakersfield.
It identifies the university as one of the 23 campuses in the California State University (CSU) system. It also strategically uses the words "California" and "University" to attract larger audiences who may not know the university acronyms.
The Comma
Always use the comma in the official university name to separate California State University from its location in Bakersfield. It is incorrect to replace the comma with "at," "in" or any other word or symbol.
- Correct:
- California State University, Bakersfield
- Incorrect:
- California State University Bakersfield
- California State University — Bakersfield
- California State University at Bakersfield
- California State University in Bakersfield
- Cal State University Bakersfield
Informal Names
CSUB or CSU Bakersfield are the acceptable, shorter, less formal names for the university. With lengthy copy, like in a story or brochure, it is preferred to use these names as a second text reference, with the full name first being mentioned in copy. With all international communications, use the full, official name of the university: California State University, Bakersfield.
On social media or with audiences who are familiar with the university, the informal name is acceptable on first reference.
- Correct:
- CSUB
- CSU Bakersfield
- Cal State Bakersfield
- Incorrect:
- CSB
- Cal State
- Bakersfield State University
- Bakersfield University
- C-SUB (do not use dashes)
Tagline
The university tagline is: "`Runners on the rise!"
As a way of providing individual brand identity for each of the university's four schools, the following statements may also be used:
- Majors that work. (Natural Sciences, Mathematics and Engineering)
- Majors that make a difference. (Social Sciences and Education)
- Majors that matter. (Arts and Humanities)
- Majors that mean business. (Business and Public Administration)