The California State University, Bakersfield brand is more than a logo. It's a set of authentic values — our brand pillars — that make CSUB unique. A university brand is the perception of its features that distinguish it from others, which is shaped by every single touchpoint a person has with the institution.
The purpose of this brand style guide is to create cohesive communications across campus and reinforce the core identity of the university. This site empowers members of our campus community to be brand ambassadors and stewards of our brand.
In fact, the branding guidelines are a result of research conducted with our campus community in 2020-21. Nearly 100 students, alumni, faculty, staff, administrators, donors and board members participated in a series of focus groups, in which our university brand positioning emerged.
The brand positioning then influenced our visual identity — logos, colors and fonts that are representative of what the university stands for. Nearly 2,000 students, alumni, faculty, staff, administrators, donors and board members voted on the university's logomark.