Social media at California State University, Bakersfield is a key way to connect with followers while spreading the infectious `Runner spirit. While specific objectives, audiences and tactics vary by platform, social media at CSUB aims to promote brand awareness, deliver timely information, grow the university's reach and increase engagement.
Goals
- Elevate the CSUB brand through spreading `Runner spirit on social media
- Deliver timely, relevant information and engagement opportunities to audiences, driving traffic to websites (news stories, giving pages, event pages, etc.)
- Grow the audiences and reach of CSUB social media posts
- Increase two-way engagement on social media
- Be relevant and accurate
- Maintain a transparent, respectful and professional demeanor (be conscious of the imagery that is posted)
- Ensure content is accessible to people with disabilities