CSUB will use Facebook as an informative, interesting and positive way to share news, feature stories, photos and videos with its followers. Facebook will provide an opportunity for CSUB to highlight university achievements, campus news, student life and community partnerships. The platform allows for longer-form text, but CSUB will aim to keep copy short and use engaging photos/videos that would encourage audiences to click to learn more.
Objectives
- Communicate in a professional, yet fun and engaging way with audience
- Monitor and respond to comments/likes/messages
- Look for key posts/information that CSUB can reshare
- Highlight key news/achievements about CSUB
- Reserve Facebook feed for highly aesthetic photos/videos that represent CSUB `Runner pride (no flyers, graphics or collages)
- Facebook Stories will be an opportunity to share events and programs to students (flyers can be shared here)
Audience
- Primary audience:
- Alumni and community, including key partners and government representatives
- Faculty and staff
- Secondary audience:
- CSUB parents
- Current CSUB students
Tone and Content
- Professional and newsworthy, yet fun and engaging
- Informative, supplementing text with engaging photos and videos
- Formal and informal (depending on nature of post)
Tactics/Posting Schedule
- Post on feed at least 3-4 times each week to keep followers engaged
- Post on Facebook Stories 3-4 times per week
- Daily monitoring (for reshare opportunities and to respond to followers)
Key Metrics to Monitor
- Follower growth
- Engagement
- Reach