CSUB will use Twitter as an informative, quick way to share news, messages, photos and videos with its followers. Twitter will provide an opportunity for CSUB to highlight university achievements, events, campus news, student life and community partnerships. The focus will be on short, strategic copy, engaging photos/videos, and interaction with other accounts. The goal will be to encourage followers to click on or interact with a post.
Objectives
- Communicate in a quick and engaging way
- Monitor Twitter feed for important retweet opportunities from key constituents (internal and external)
- Highlight key news/achievements and complement them with photos and videos that represent CSUB `Runner pride
Audience
- Primary audience:
- Alumni and community, including key partners and government representatives
- Chancellor's Office, CSU Board of Trustees and peer higher education institutions/organizations
- Faculty and staff
- Secondary audience:
- Current and future CSUB students (e.g. those sharing their acceptance, athletes signing, campus visits)
Tone and Content
- Quick
- Spirited
- Formal and informal (depending on nature of Tweet)
- Informative (well-produced flyers), engaging photos and videos
Tactics/Posting Schedule
- Original tweets at least 4-5 times per week with engaging text, photos, videos and flyers (if deemed necessary and visually appropriate)
- Retweet accounts 4-5 times per week to share campus initiatives
- Daily monitoring of Twitter feed (for retweet opportunities and to respond to followers)
- Use #CSUB and other relevant hashtags
Key Metrics to Monitor
- Follower growth
- Engagement
- Reach