CSUB will use LinkedIn as a means to showcase the university to alumni and professionals. LinkedIn will provide an opportunity for CSUB and the Alumni Association to highlight achievements/accolades, campus events that are open to the public, graduation stories, alumni features and compelling faculty research.
Objectives
- Communicate stories of interest to our LinkedIn community, including donor stories/philanthropy, alumni accomplishments, historical CSUB information and university rankings
Audience
- Primary audience:
- Alumni
- Secondary audience:
- Graduate students and potential graduate students
- Professionals in the community
- Faculty and staff
Tone and Content
- Professional
- Inspiring
- Enticing news about CSUB
- Compelling alumni and student stories
- Alumni events
Tactics/Posting Schedule
- Post twice a week
- Update the school landing page each year
Key Metrics to Monitor
- Engagement
- Reach