The California State University, Bakersfield Athletics visual identity guide was created with input from university stakeholders. These guidelines are more than just a list of rules about colors, fonts and logos – they effectively create a strong, unified identity.
Colors
Athletics colors match the university's primary colors: blue and gold.
Pantone 661
RGB: 0, 53, 148
CMYK: 100, 81, 0, 13
HSL: 219, 100, 29
HEX: 003594
Pantone 123
RGB: 255, 199, 44
CMYK: 0, 16, 89, 0
HSL: 44, 100, 59
HEX: FFC72C
Logos
Several marks are used to distinguish Athletics from other university communications. These marks should only be used in messaging related to Athletics.
Mascot Head Logo
![Mascot head logo for Athletics](/brand/_images/brand-mascot-head-logo-variations.jpg)
Specific Mascot Head Logo
![Brand Style Guide: Specific Mascot Head Logo](/brand/_images/rowdy-mascot-head-logos.png)
"B" Logo
![B logo for Athletics](/brand/_images/brand-b-logo-variations.jpg)
Roadrunner Club Logo
![Brand Style Guide: Roadrunner Club Logo](/brand/_images/Roadrunner%20club.jpg)
Primary Block and Script Lockups
![Primary Block and Script Lockups](/brand/_images/block-script-lockups.png)
Basic Rules
![Example of using the old CSUB logo](/brand/_images/brand-logo-no-old-csub-logo.jpg)
![Example of using the curved CSUB logo](/brand/_images/brand-logo-no-curved.jpg)
![Example of using the roadrunners CSUB logo](/brand/_images/brand-logo-no-roadrunners.jpg)
![Example of using the full-body Rowdy logo](/brand/_images/brand-logo-no-full-body-rowdy.jpg)
Fonts
- Primary Display Font:
- VTF Redzone
- Text Used on Stationery:
- VTF Redzone
- Open Sans Regular
- Open Sans Bold
- Accent Script Text:
- Clever Couple
Templates and Downloadable Resources
Stationery
Letterhead, envelopes and business cards may be ordered through the Printshop.
![Athletics stationery](/brand/_images/athletics-stationery.png)